I’ve said it before, and though judging from this ridiculousness it may be one of my more unpopular opinions, I’ll say it again. Nutella is bad. But here people in France are, fighting over the stuff like it’s Black Friday or something.
Brawls have broken out in French supermarkets as shoppers scramble to get their hands on discounted pots of chocolate and hazelnut spread.
Chaotic scenes were filmed in several supermarkets across the country operated by the Intermarche chain, which offered massive discounts on pots of Nutella.
The promotion, launched on Thursday, reduced the price of more than a million 950-gram pots from 4.70 euros ($7.23) to 1.41 ($2.16).
In one video posted on Twitter, customers are seen shoving each other and shouting as they try to get as many pots as possible. According to Le Parisien newspaper, shoppers started to fight in the northern town of Ostricourt, prompting police to step in.
There’s video in the story linked above, video which I would happily have embedded here if only media companies cared as much about accessibility as we do. Even half as much would be nice, really.