Last Updated on: 16th October 2019, 10:17 am
I guess, since I mentioned he and Paul Heyman getting the jobs back in June, it’s probably worth noting that Eric Bischoff has already been removed as Smackdown’s Executive Director and replaced by Bruce Prichard. No reason has been given for why this happened.
WWE (NYSE: WWE) today announced that it has named Bruce Prichard the Executive Director of Friday Night SmackDown, reporting directly to WWE Chairman & CEO Vince McMahon.
Prichard will oversee the creative development of Friday Night SmackDown on FOX and ensure integration across all platforms and lines of business, replacing Eric Bischoff.
Prichard brings nearly 40 years of experience in sports entertainment with an extensive background in character development and creative storytelling. Over the course of his career, Prichard has served in a variety of roles including announcer, producer, agent and on-screen personality. Earlier this year, Prichard returned to WWE as a member of the company’s creative team.
I’m sticking with my original assessment that none of this really means a damn thing, because in spite of all of the changes we were supposed to see the shows have largely been as dreadful as ever. It makes me sad to say it, but that isn’t changing until Vince McMahon finally steps aside and new blood can start dismantling his weird processes and get things back on track.