I don’t know who they have writing the copy for the anchors at CTV Kitchener these days, but that person needs a serious tune up.
There has been an increasing number of questionable word choices lately, but last night took the cake…at least so far.
To introduce a story about the baby formula shortage, the anchor said that empty shelves had become a “popular sight” at many stores around the country.
Popular?
I nearly spat burrito everywhere when I heard this.
Since you guys seem to need one, here is a definition of the word popular.
adjective
liked, admired, or enjoyed by many people or by a particular person or group.
“she was one of the most popular girls in the school”
For some reason, who knows what, really, I have trouble believing that the inability to find proper nutrition for one’s children is liked, admired, or enjoyed by many people.
Next time, go for a word like frequent or common. Even regular could have worked. But popular? Come on, man.